Athleisure is defined (yes, it’s in the dictionary) as athletic apparel, like yoga pants and sweats that can be worn for working out and just about everything else. With the overwhelming rise in fitness-conscious consumers who view exercise as a way of life rather than a hobby, athleisure might just be a new fashion renaissance. We all want to look good and feel better, so comfortable, functional and fashionable clothing is the perfect solution! Brands such as Nike and Lululemon have strayed from the average running shorts and yoga tops and are now on to bigger, better, and quite frankly more glamorous ideas.
No one enjoys waking up in the morning and having to squeeze into a pair of skinny jeans and a stiff shirt. This is where athleisure comes to the rescue. The days of wearing the same pair of black Lululemon leggings and an oversized sweater are out and high fashion athletic apparel is in. Stores such as Athleta, Gap, and Yogashmoga are constantly coming out with new legging designs, trendy tank tops, and of course, the extremely necessary and all purposeful headbands. The best part about this apparel, in my opinion, is the countless layering opportunities! After a long day of class, the last thing you want to do is go back to your room to change before your favorite workout class starts, and you shouldn’t have to. Start off the day by wearing your favorite colorful pair of Lulu’s, and a simple racer-back tank to go with it. Next add on a comfortable and stretchy zipper sweatshirt. To top it off, throw on a headband or trendy baseball cap to keep that bed head hair hidden.
Athleisure isn’t just a style, it's a uniform that unites and empowers women of all ages. By walking down the street in athletic apparel, women are sending a message to the world that they care about their bodies and have the confidence to prove it. Women are strutting down sidewalks showing off their latest kicks or bragging to their friends about who recorded the most steps that day. Everyone wants in on the action and many top brands are trying to keep up with this fast growing trend by adding athletic apparel into their clothing lines. Large department stores such as Bloomingdales and Nordstrom’s now dedicate sections of their showrooms to the latest and greatest activewear designs. So don’t be surprised if you see athleisure make its debut down the runway in the near future because this fad is here to stay.